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Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
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What you will learn in this episode
- Why you need to keep the customer at the heart of everything you do
- Why you don’t need big budgets to run a successful marketing campaign
- Why it’s important to engage with your audience in a way that is natural and native
- How to transition from offline to online marketing
- How to build a community
- How to get started creating a content hub for your business
- What it’s like working in a business with your wife or husband
- Nassie’s time management tips when working on multiple projects
- How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
- Why you need to know what success looks like
- Why you shouldn’t test for the sake of testing
- Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
- How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
- Tools that will help you automate your marketing
- Why content marketing is like compound interest
Resources mentioned in this episode
Yes Business Content Community - Optus
Pardot | Powerful B2B Marketing Automation by Salesforce
ADMA: Association for Data-driven Marketing and Advertising
Brené Brown: The power of vulnerability | TED Talk
Book Recommendation
Unwritten: Reinvent Tomorrow: Jack Delosa
What business would you build on Mars?
Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.
And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.
Get in touch with Nassie
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