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44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine
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This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer.
The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does.
On today’s episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language that’s going to have them begging to work with you!
In today’s episode we covered:
• The benefits of client research when creating a new offer or course
• The best time to conduct this research
• How to identify the people you want to speak with and how to get in touch with them
• The best way to reach out to and incentivize these people so they’ll actually get on the phone with you
• How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers
• The biggest mistakes business owners make when doing their own research
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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