Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Harness The Homescreen To Drive App Installs, Ignite Brand Interaction And Remove Friction
MP3•Home de episódios
Manage episode 297937276 series 2909158
Conteúdo fornecido por WMR.FM. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por WMR.FM ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands to engage and monetize their audiences. In episode #438, part of our Reimagine Growth series, our host Peggy Anne Salz talks with Matt Tubergen, Digital Turbine's EVP of Global Strategy & Corporate Development. Matt talks about the business benefits of engaging users on the beachfront property of the home screen, and the uplift companies can expect. He also reveals research around how life events impact user interest in setting up their devices and searching for new apps.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
…
continue reading
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 episódios
MP3•Home de episódios
Manage episode 297937276 series 2909158
Conteúdo fornecido por WMR.FM. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por WMR.FM ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands to engage and monetize their audiences. In episode #438, part of our Reimagine Growth series, our host Peggy Anne Salz talks with Matt Tubergen, Digital Turbine's EVP of Global Strategy & Corporate Development. Matt talks about the business benefits of engaging users on the beachfront property of the home screen, and the uplift companies can expect. He also reveals research around how life events impact user interest in setting up their devices and searching for new apps.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
…
continue reading
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 episódios
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