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HUD’s Edward Chen Shares The Secret To A Successful Dating App: Make It Female-Friendly
Manage episode 322443503 series 2909158
Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In episode #455, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Edward Chen, Founder & CEO at HUD, a dating app that’s been growing leaps and bounds by building a delightful—and non-swiping—customer experience for women. Turns out when you build a safe space for your target market, they end up wanting to stay. For HUD, the outcome is an increase in customer retention that would make any marketer envious.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 episódios
Manage episode 322443503 series 2909158
Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In episode #455, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Edward Chen, Founder & CEO at HUD, a dating app that’s been growing leaps and bounds by building a delightful—and non-swiping—customer experience for women. Turns out when you build a safe space for your target market, they end up wanting to stay. For HUD, the outcome is an increase in customer retention that would make any marketer envious.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 episódios
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