228: 3 Time and Money Traps Mom Founders Must Dodge!

Mom Founder Imagination Hub

Attention, mom founders! With summer on the horizon and the impending chaos of kids being out of school, there's no better time to reclaim control over your precious time and accelerate your business growth. In this episode, Melissa dives deep into three common time wasters holding mom entrepreneurs back from reaching their full potential. But fear not, because she also provides actionable strategies to replace these obstacles with productivity and profit.

Say hi, I want to know if you agree or vehemently disagree with these three? https://www.instagram.com/melissallarena/

Time Waster #1: Second-Guessing Yourself

It's time to kick self-doubt to the curb! Melissa shares valuable insights into overcoming the hesitation that often holds mom founders back from reaching out to potential leads and seizing opportunities. Learn how setting a timer and taking decisive action can transform your approach to networking and business growth.

Time Waster #2: Fixating on Gender Disparities in Funding

Don't let the fact or myth of effortless funding for male entrepreneurs discourage you! This is huge! Use your finite time focused on getting after it! Find the people who will be more likely to listen rather than waste one second on imagining who is not going to listen to you! Melissa encourages mom founders to channel their imaginative prowess into seeking mentors, partners, and opportunities for growth. Discover how embracing proactive networking strategies can empower you to break free from limiting beliefs and achieve your goals.

Time Waster #3: Spreading Yourself Too Thin

Are you juggling too many activities, diluting your focus and impact? Melissa highlights the importance of prioritizing strategic endeavors over scattered efforts. Learn how to refocus your energy on key initiatives and leverage targeted outreach to accelerate your business growth.

VIP Networking Day Opportunity: Take Action Now!

Ready to supercharge your networking efforts and achieve tangible results? Melissa introduces a limited-time opportunity for mom founders to participate in a VIP networking day. During this intensive three-hour Zoom session, you'll receive personalized guidance and hands-on support to execute your outreach strategies in real time.

How to Secure Your Spot: Act Fast!

With only two spots available, time is of the essence! Don't miss out on this exclusive opportunity to level up your networking game and propel your business forward. Sign up for a 15-minute Zoom call with Melissa within the next 72 hours to explore the details of the VIP networking day and secure your spot at the special rate. Remember, the clock is ticking, so act now to seize this opportunity for accelerated growth and success as a mom founder!

Contact Information:

For more information or to schedule your 15-minute Zoom call, sign-up here: https://go.oncehub.com/ClientSessionMelissaLlarena . Let's make this summer your most productive season yet!

TRANSCRIPT

 Three time wasters for mom founders and how to replace that time with more productive activities. I don't know about you, but I have three children. I am looking at the summer season and I cannot say that I'm going to have more time to devote to my business and my practice where I'm teaching mom founders like you to leverage the art of strategic networking for profit.

So what I have to do every single season right before is really map out The most optimal use of my day hours. So I wanted to give you a sense for some of the things I've noticed, some patterns I've noticed when I've been coaching mom leaders throughout these last 12 years. So here's the first time waster that I have noticed that are stealing money straight out of your pockets.

Okay. So time waster number one, second, guessing yourself. I'm just going to say it like it is. You are having sex with your self doubts, and apparently it seems to be something that feels very good because we do it quite often, and I include myself in this as well. Oftentimes, it is hard to really almost take the wheel back of our days when it is us who is captivated by This idea that no, I don't know how to sell myself or no, I shouldn't talk to that person because I don't have a warm intro and what happens is essentially you're just there stuck looking at a long list of human beings that most likely will want their problems solved.

Buy the person that's gonna call them and you do nothing you do nothing and the reason why I share this is because I was talking to a mom founder for example she literally has warm leads in her linked in right now we're talking about people. Who have raised their hands and said to this person that they want to connect with her and potentially they want to do business with her.

Certainly they would like to make money with her. And yet there's this hesitation. There is this hesitation to do the deed and reach out to people that are. Literally warm leads in your LinkedIn platform. And that is a time waster. This idea that we're looking at something multiple times in a day and wondering to ourselves, should I do it?

Can I do it? How will I do it rather than starting to take the steps necessary to actually reach out to those people and follow up with every single one. So I wanted to just share a potential solution. This is going to sound so obvious, but I want you to actually take action on this one. I invite you to set a timer.

It could be 20 minutes. We could consider the Pomodoro process where it's like 20 minute increments and then some breaks. Set a timer and get that list of warm leads in your LinkedIn platform done. It sounds simple. It totally does. But I want you to ask yourself, like, why haven't you done it yet? Like if you actually have people, again, who have raised their hands in your LinkedIn said, I want to do business with you.

Certainly at minimum, I would like to make money with you. Why have you not actually gone and done this follow up? Right? So that's the first point. Second, guessing yourself. It is often very, very enticing, very, very alluring to just think about thinking about and thinking about thinking about. And I've noticed this so, so often, especially with a lot of mom founders who are hella educated.

Because I think we had the luxury when we were in business school or law school in grad school to really reconsider and re argue and recreate and reinvent the wheel where right now the market moves quite quickly. And I don't think we have that luxury as a mom founder, you don't have that luxury unless you have a lot more time than me, then my God, please.

Tell me, how do you have more time? So that's the first point. Here's a second time waster for mom founders. And again, how you might want to replace that time with more productive activities. So there's this idea and I hear this time again, and it frustrates me just because there have been so many opportunities and moments in my life where I could have said the same thing.

And even had the same thoughts. Here's this idea. The idea that you are not getting investment dollars as easily as men who can at minimum just spit an idea on a napkin and somehow magically conjure up millions of dollars in investments. I want to ask you for real, for real, how does having that thought help you?

Now, if you need that chip on your shoulder, if it drives you crazy and it makes you fight harder than amazing, but if you're wasting your already stretched out mental bandwidth on using this excuse or thinking about it, Then, again, you are wasting your time. You really, really, really are. And I believe that as moms, our superpower is having a fertile imagination.

Just the other day, I was interviewing one of the most influential people in the book industry, Zibi Owens. And her imagination is wild and amazing and wonderful. And so she's building out her business. Now if she had to just think to herself, my goodness, all these guys that are at the helm of leadership and other organizations, they have it so easy.

Maybe I know from the people with whom I've interacted, let me not even try. Then I just can't imagine that she would be one of the most influential people in publishing. I just can't see it. Instead of thinking about that idea, that whole, like, drawing a napkin on the table. It must be so easy for a guy.

Instead of that, why don't you find a guy, quote unquote, it doesn't even matter if they are a guy. Why don't you find a person that you believe literally just drew on a napkin and sold their idea for millions of dollars and ask that person to mentor you. You're going to think that is wild and crazy, but you know what?

I've done similar things in the past and I've approached strangers in libraries. If you're one of those strangers in the libraries, yes, it's me. And I have absolutely figured out a way to build rapport with strangers, connect with them, turn them into connections. And also add value by my way as well, not just me taking from their insights and wisdom.

And so again, if this is your thought, okay, great. How can we leverage that idea in your favor and take action? So you stop wasting your mental energy unless you have extra energy. I don't know. I don't know. There are some moms that have like A lot of energy, but I just want to invite you to imagine this idea that you can actually step up to a person that you think just drew on a napkin and got millions of dollars, and you could just ask them to teach you how to draw.

You could go to a supermarket, buy a whole, Oodle of napkins and just start drawing like a mofo. And let's see what comes up for you. Certainly something will come up. That's going to be more productive than just thinking in your mind that I wish I were a single guy. Okay. That's the second time guzzler third one for mom founders.

And again, how to replace this time guzzler or waster with more productive activities. So spreading yourself and your efforts across a wide array of activities. And I want to be really nuanced here, specifically doing this, spreading yourself across a wide array of activities, because that one activity, that one activity that you originally were thinking about doing, because you knew in the heart of hearts that that activity would turn around your business, such as having B2B conversations.

Whereas in years before you've only had. B2C conversations, right, where that one game changing, I've never done it before idea started to get hard because you were actually starting to take the steps and doing that big, crazy, unnatural for you idea. Let me be super clear when I say that. So let's just imagine.

That you have always sold to individuals. You have an organization. You've always sold to individuals your product. And now you're trying to gain distribution at big box stores. Let's just imagine. And you know, like, okay, like if I crack that code, then I'm going to make a Real progress towards my dreams.

Then I'm going to have a business that is like a really kick ass amazing business here. Right. And so that idea, it sounds wonderful. Like a fantasy. It sounds amazing. Like a goal. It sounds amazing. Like even a napkin drawing, but then once you start taking steps and you hear rejections, or you're not getting callbacks or.

People are questioning, well, how many units have you sold? And what is the, what was it? I remember when I worked at Procter Gamble, the whole like shelf, uh, velocity, right? Like how quickly can it fly off the shelf idea? When those numbers just don't land in terms of the ones that you offer to the person that is in charge of distribution, like that is when all of a sudden you'll say to yourself, you know what?

Let me just do more of B2C. Let me just do more of B2C in all these different ways. Let me just do anything other than this brand new thing that I set out to do. And that is where you start to lose focus and the impact that you can have on your business really is diluted for sure. So what would be the best way to actually replace that time waster with something that is a lot more productive?

So something that will be a lot more productive is to go back to the original strategy and find someone who executed precisely on that strategy, maybe ask them to mentor you, ask them for templates, pay for their templates, hire them as a coach, and do it in differently, right? So if whatever it is that you're doing is not producing the results that you imagine, that's one side of it.

The other side of it must be or could be that the sales cycle is going to be longer. And so that's the other side of it. So if you intend to actually make some progress in that way, it's important to just go back to the drawing board, but not like erasing the whiteboard, but go back to what you originally intended to do, what you know in your heart to work.

Okay. And figure out how to crack that nut or code or whatever it is that you're selling or trying to accomplish. If you are living any of these three time wasters, right? And let's just imagine that your cash runway is running out. Then I want to invite you to imagine this scenario. This is a crazy idea that I am so excited about.

Because This is how I support my mom founder clients. So picture it. Yes, we are going to Sophia Protillo from the Golden Girls. That's what she used to say. Picture this. A power packed three hour zoom session right from the comfort of your home. We do it over zoom. So you don't have to sacrifice time from your business or your family.

And during this intensive session, I am your guide. We literally hop on zoom, share screens and start diving into the trenches together, reaching out to potential investors, maybe podcast guests or partners or media giants in real time. So you know that list of warm leads? Yeah, we're going to execute on it real time together so that this way your spirit and my spirit are co creating some happy flow of progress.

And we are not stopping to let you think over, think, rethink, or re imagine. So, This idea of a three hour session with me, it is called a VIP day. It is a VIP day that you will be very prepared for because I'll provide a questionnaire up front. You will have an opportunity to really think through. How we will leverage every single minute, because every single minute counts for a mom founder world, we'll have the opportunity to, again, before we hop on that three hour call, I will know what your business goals are, your target investors, or potential podcast guests and partners or media contacts, right?

And also what challenges you are facing, whether they are more mindset or strategic or tactical, right? And we're just going to be making sure that those three hours together are maximized, just totally maximize. Then real time. Live on zoom. It's just about action. We're going to roll up our sleeves and dive into the heart of Networking reaching out following up doing everything that feels hard to do when you're by yourself Because you don't have someone telling you like do the work It's not like you have this boss, right?

And we're gonna actually implement everything that I just shared with you as far as execution in real time So we're gonna leverage some of the insights from your pre work We're gonna identify the people as I said all on the spot And you're going to see firsthand how you can actually craft some compelling outreach messages and make meaningful connections that matter.

And it does not have to mean you are being stopped or paused by gatekeepers. That is actually what makes my process different. I don't actually engage with gatekeepers. Fun fact. All right. So. Again, a lot of this outreach tends to be so daunting, especially when you're doing something new, exploring a new strategy.

But with my guidance, you're going to get it done. I mean, whether it's through email, LinkedIn or another channel, you're going to have a clear plan of action and you're going to have a ton of confidence to execute this real time. Okay, so I think it's so important. Also, follow up. I know a lot of times, of course, like one point out, one reach out, one email is not going to be get you all these results immediately.

Although, for a client, it only took an hour for her to get On the calendar of someone in an insurance company, but let's just imagine we're reaching out to 50 people, a hundred people, and some will not get back to you within that three hour timeframe. So I'm going to make sure that you know how to follow up with the individuals that we reached out to during that three hour, let's just call it sprint.

So at the end of this VIP networking day, you're going to feel empowered. energize, and you're going to be totally unstoppable. I think it's so urgent right before the summer lets out that you have optimized your time in terms of outreach efforts, that you have absolutely done as much as possible to put the ball in your court so that things start moving towards the direction of your biggest ambitions.

And I can help you there. Now, I want to be really, really clear. I have a special rate for this VIP networking day for members of my podcast community, and I will happily share with you what that rate is during a 15 minute. Zoom call with me, because I need to get to know you. I want you to get to know me and we need to like have a certain vibe so that I know that you will get the results that you deserve.

Right? So I'm going to put that link into the show notes. You will be able to sign up for the 15 minute call with me so that we could hop on zoom, go through the details of this VIP day. But here's what I neglected to mention this very moment. To lock in the special rate that I do have for you, my dear listeners, you're gonna have to secure your spot in the next 72 hours.

What? Yes, 72 hours because I want to know that you are decisive. I want to know that you are ready to work real time, not delay, not overthink, not get ready to get ready. This is about action takers, right? So in the next 72 hours, go over to the link in my show notes, which you can see on the device where you're listening to this conversation and sign up for 15 minutes with me.

Within the next 72 hours, now, I will share with you the details during that call. We will get to know each other during that call and you can make a decision on that call. You do not, to be clear, you do not need to have the actual VIP day. In the next 72 hours, the VIP day must happen by May 22nd, May 22nd is May 22nd, a magic date.

It is not, but I am a mom founder too, and that is the last day of school for my three boys. So I want to make sure that I can 100 percent focus on you. And that is why we must get this accomplished by May 22nd. So. Go ahead into the show notes and be sure to sign up for the 15 minute session. So you have a good idea of precisely what you would be getting into.

If you were to secure your spot, I only have three spots. That is it. That is all I'm doing in terms of the VIP networking day. So three hours with me, we're focused on those warm leads that have been hanging out in your LinkedIn. Or we would be focused on going after those B2B clients that you feel like.

Intimidated about, or we will go after the podcast guests or partners with whom you'd like to make more money. And so that is what we will do all about action. And honestly, the clock is ticking, so I encourage you to act very, very quickly. Three spots must talk to me within the next 72 hours, and the VIP day must happen by May 22nd.

So, that is an option available to you, my dear podcast community listener. Now, if for whatever reason you're not able to go to the show notes, You can email me melissa. larina at gmail. com m e l i s s a dot l l a r e n a at gmail. com. Again, this will be in the show notes. Here's what I want to say, here's what sets me apart in terms of as a coach to mom founders.

So I, as I said earlier, I totally skip gatekeepers. And I know that it might feel a little eclectic, a little direct, a little, Oh my God, who does she think she is? But here's the reality of the matter. I always aim to get on the shortest supermarket line. Okay, hear me out. So I have several strategies that I have leveraged in order to bring the guests that I have on my podcast, whether it's been Beth Comstock, the former CMO of GE or Gary Vee, who has millions of people.

Knocking at his digital door. I have absolutely never found a situation where I am working through someone to get to someone to get to someone else. It's been direct, I have not had a PR agency, and it's worked for me, a mom founder with three kids. So I want to teach you how to do the same exact thing so that this way, this summer, you already have a lot of hot irons out there in the fire, right?

That are out there and can absolutely produce the results you need when the time comes, whether in the summer or in September, when you have full focus of your business and what you want to accomplish next. Okay. So I want to leave it there. I also want to say that You can email me melissa. larina at gmail.

com. If you are an entrepreneur or you are an investor, you're absolutely welcome to have a conversation with me. If you are looking to tackle another list or another outreach effort in this very way. I am not going to offer this VIP day for someone that is not a mom, because what I know to be true is that a lot of times we have had to, as moms, pause our careers, slow down our efforts or downshift what we've been doing in the world of work.

And I want to help moms very specifically fast track their success. So this way you could have the right conversations, you can get into the right rooms and you could absolutely have the success that you deserve and that you're deserving. children would want you to have two. Could you imagine that?

Could you imagine, could you imagine, just imagine for a second, your child seeing you on that three hour zoom call, right? Like from a distance, let's say they're having a snack and they're with a childcare provider with your partner, or they're being entertained in some way. And they're seeing mommy. Get it done.

They're seeing mommy like on zoom, just like zooming through a list. They're seeing mommy like show up for herself, right? They're seeing mommy not waste time by second guessing herself, because here's the reality. Our kids think that we're like amazing sometimes. Imagine if you felt the same way. Imagine if you actually believed that you were as amazing as your kids see you.

Imagine that. Yeah. So let's kind of Melissa dot Lorena at gmail. com and me, but go to the show notes and be sure to sign up for the time. Alrighty. Enjoy the rest of the day. Next week we're going to have Zibi Owens, again, one of the most influential people in the publishing industry in New York on the podcast.

We're going to go over so many things that are unexpected, including how having an MBA versus being a mom. Compare and contrast, right? What are some leadership skills that we have learned as moms that we did not learn in our Ivy League MBA educations? I think you're going to absolutely enjoy that conversations.

It is amazing and we really get to it. So have a wonderful day and do not hesitate to reach out to me. I actually want to hear from you because I want to know How I can support you, I have seen way too many mom founders second guessing themselves, assuming that they're not, you know, worthy of success and really self sabotaging your own progress.

And I want to help you stop that so that this way everyone can be happier. Thank you very much.