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18: Should You Build Your Own Software Product?
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In this episode, Massimo and I discuss building your own proprietary software, either on the brokerage, team, or individual level, and if it's something you should consider or if it's a shiny object.
In this episode we cover:
→ Why brokerages build their own software products and if they're successful.
→ Successful known software that started out build by individual teams.
→ And the investment needed of both time, money, and skill that is required to do this.
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