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Can Brian Niccol turn Starbucks around?

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Conteúdo fornecido por Mansueto Ventures and Fast Company. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mansueto Ventures and Fast Company ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.

Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

  continue reading

105 episódios

Artwork
iconCompartilhar
 
Manage episode 435652994 series 2973437
Conteúdo fornecido por Mansueto Ventures and Fast Company. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mansueto Ventures and Fast Company ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.

Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

  continue reading

105 episódios

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