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Building Trust to Improve Business Outcomes
Manage episode 418239564 series 2751462
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In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z.
Quick, slick sales pitches don’t work for a lasting impact anymore - today's consumers want authenticity, transparency and a genuine connection.
Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.
Tactics discussed:
- Media Relations
- Influencer Marketing
- Thought Leadership
- Consistent Branding
- Proactive Solicitation of Testimonials
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