Drive retail sales with performance marketing - Shray Joshi

My Biggest Lessons with Chris Meade

Conteúdo fornecido por DTCX. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por DTCX ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

2+ y ago 21:11

MP3•Home de episódios

Shray Joshi is the founder of Good Peeps. He’s run performance marketing at brands like Health Aide, and Nuggs. If you’re a CPG marketer, this episode is a must watch.

5:45 How CPG entrepreneurs can plan for profitable marketing using data. You have to know your LTV for it to be profitable.

8:25 Finding undiscovered platforms that are more appropriate for your brands, and balancing the blend of offline and online advertising. Online targeting can translate to offline sales.

11:30 Keeping content production in-house (and what tasks are better outsourced), and keeping focus on more than just output.

16:45 Understanding the relationship between brand and product. Your brand is more than your product and packaging, and not every product needs to be a brand.

19:00 Why Shray is starting his own startup.

35 episódios

#Entrepreneur #Business #DTCX #Chris Meade