444: BTS of My Million Dollar Content Strategy

My Business Playbook

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy.

You'll Learn:

• Why amplifying what makes you unique is key to cutting through the noise
• How I’ve dialled in on my ideal client and use that to drive our content direction
• The systems and tools we rely on to produce content consistently (and how to simplify your own process)
• What's currently working in our content strategy—quotes, carousels, Reels, and more
• The importance of tracking content performance and being curious about the results
• Tips for building a lean, effective content team (plus some AI tools to make it happen)

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

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