3. Matrimonial Legal Marketing – Sharyn O’Mara Shares Insights with Jerry Allocca

Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast

Show notes: https://navigatingthenoise.com/matrimonial-legal-marketing-sharyn-omara/

In this episode we are navigating the noise of matrimonial legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your best assets in a law firm.

Meet Sharyn O’Mara

Legal marketing expert Sharyn O’Mara shares her marketing journey into legal marketing and the differences she has discovered with this slice of marketing. Sharyn offers insights into the fast changing world of social marketing and how showcasing the law firm and the attorneys is unlike any other kind of marketing.

She shares her thoughts on how to develop personal and professional growth as well as the growth of the law firm and some things she has learned as she continues to travel on her legal marketing path up to and including during this time of the pandemic. Law firm marketing is a fast growing area and Sharyn’s enthusiasm for her career will help you to understand why.

In this episode, host Jerry Allocca discusses the ins and outs of matrimonial legal marketing with Sharyn, including:

• Key differences between legal marketing and other types of marketing
• How covid has changed legal marketing communications
• Top 3 critical issues legal marketing must address today
• Strategies for showing what makes every law firm unique

Quotables

“My best advice for other marketing professionals is to connect with other marketing professionals”

Recommended resources

Resources that were mentioned during this episode.

• Wisselman, Harounian & Associates, P.C.
  www.lawjaw.com
• Social Media Association
  www.socialmediaassoc.com
• Public Relations Professionals of Long Island
  https://prpli.org/
• Legal Marketing Association
  https://www.legalmarketing.org/

We’d love to hear from you!

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.

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