Mickie Kennedy: Why PR Is Important For Your Business

Net Profit Podcast- Accelerate Your Profits with Ryan Kimler

About Mickie Kennedy: Mickie Kennedy is the visionary founder behind eReleases, a trailblazing venture that he established 25 years ago with a mission to empower small businesses, authors, and startups with unparalleled press release distribution services. Dissatisfied by the limitations of traditional PR for smaller enterprises, Mickie embarked on his journey to create a platform that granted access to newswires with a personalized touch. Over the past two decades, eReleases has flourished into an industry leader, collaborating even with prominent entities, all while upholding Mickie's original ethos of offering bespoke attention and remarkable value to clients of all scales.

In this episode, Ryan and Mickie Kennedy discuss:

• Navigating a creative journey to PR success
• The art and science of effective storytelling for businesses
• Maximizing PR impact with contrarian approaches
• Harnessing media coverage for sales success

Key Takeaways:

• From aspiring poet to startup employee, Mickie's journey of embracing change led to the creation of eReleases, a groundbreaking press release platform, illustrating that adapting to challenges can unveil uncharted paths to success.
• Crafting impactful press releases involves empathizing with journalists as storytellers, incorporating engaging elements such as client success stories, humanizing founder narratives, and relevant data, while avoiding dry features lists, to ensure effective communication and media traction.
• Stand out in your industry by adopting a contrarian approach, offering unique viewpoints that challenge conventional wisdom, effectively capturing media attention, and establishing yourself as a thought leader without alienating your customer base.
• Utilize the power of media coverage to bolster credibility, drive targeted traffic, and significantly enhance sales conversions by leveraging original articles that serve as 3rd party endorsements, fostering trust among potential customers.

"Remember, you're not writing for the audience, you're writing for a busy journalist who's skimming headlines. So you want to make sure that when they see that they feel like this is relevant for my industry." — Mickie Kennedy

Connect with Mickie Kennedy:

Website: https://www.ereleases.com/

Email: [e-mail]

LinkedIn: https://www.linkedin.com/in/publicity/

Facebook: https://www.facebook.com/ereleases.press.release.distribution

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler:

Net Profit CFO Home Page: www.netprofitcfo.com

Email: [e-mail]

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.