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Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers

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Manage episode 405326556 series 3498518
Conteúdo fornecido por Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.
Follow Matt Paulson on Twitter: @MattPaulsonSD
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company
05:14 Ad spend across Google, Bing, Facebook, and other channels
09:09 Working with agencies
11:46 Managing advertising through agencies, offers, and automation.
13:42 Hot stock trends drive high newsletter engagement.
17:28 Two big companies and smaller affiliates
20:56 The Financial publishing industry and the CPA model.
25:06 Investor relations, financial newsletters, CPA deals.
29:16 Dynamic offer rotation maximizes email campaign performance.
32:42 Multi-channel marketing maximizes message delivery effectiveness.
36:17 Email success depends on optimizing for sales.
36:59 Rising newsletter ads face potential sustainability issues.
40:44 Consider audience demographics, interests, then find affiliate program.
45:53 Marketbeat’s plans
47:23 Pioneering data-driven financial content creation
50:21 Where to find Matt online
Links Mentioned

MarketBeat.com
Twitter.com/MattPaulsonSD

  continue reading

36 episódios

Artwork
iconCompartilhar
 
Manage episode 405326556 series 3498518
Conteúdo fornecido por Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.
Follow Matt Paulson on Twitter: @MattPaulsonSD
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company
05:14 Ad spend across Google, Bing, Facebook, and other channels
09:09 Working with agencies
11:46 Managing advertising through agencies, offers, and automation.
13:42 Hot stock trends drive high newsletter engagement.
17:28 Two big companies and smaller affiliates
20:56 The Financial publishing industry and the CPA model.
25:06 Investor relations, financial newsletters, CPA deals.
29:16 Dynamic offer rotation maximizes email campaign performance.
32:42 Multi-channel marketing maximizes message delivery effectiveness.
36:17 Email success depends on optimizing for sales.
36:59 Rising newsletter ads face potential sustainability issues.
40:44 Consider audience demographics, interests, then find affiliate program.
45:53 Marketbeat’s plans
47:23 Pioneering data-driven financial content creation
50:21 Where to find Matt online
Links Mentioned

MarketBeat.com
Twitter.com/MattPaulsonSD

  continue reading

36 episódios

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