58. Marketing in the Age of Authenticity: Tips for Personal Connection on Instagram
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In this episode, Chelsy discusses the trends and benefits of face-to-face interactions on social media, particularly through the use of video. She highlights the influence of TikTok on Instagram and the importance of authenticity in content creation. The host provides tips for getting started with face-to-face videos, including the use of good lighting and planning out what to say. She emphasizes the power of video in establishing authority and building connections with the audience. The episode concludes with a call for podcast guest nominations and a reminder to download the Creative Sparks resource. Takeaways
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- Face-to-face interactions on social media, particularly through video, are becoming increasingly popular.
- TikTok has influenced the trend of more authentic and less polished content on platforms like Instagram.
- Good lighting and camera cleanliness are important for creating high-quality face-to-face videos.
- Face-to-face videos help establish authority, build connections, and create a two-way conversation with the audience.
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