Adam Breneman Tells All: Penn State Journey, Building a $1B Dollar Media Company & Career Secrets

Next Up with Adam Breneman

In this tell-all interview, Adam Breneman opens up about his playing days at Penn State, his journey in sports media, and how he's building Mercury into the next $1B dollar media company. Adam also shares his thoughts on the current state of NIL, the college football playoff expansion, and more. Tune in for another great episode of Next Up with Adam Breneman! This interview was filmed at the Penn State Sports Business Conference with moderator Destiny Sanchez. Get entered to win bowl tickets AND 15% off site wide with the code ADAMB15 at https://shop.teammercury.io/discount/ADAMB15! Get 20% off + Free Shipping @Manscaped with the code ADAMB at http://manscaped.com/ Start recovering faster and moving easier and get 25% off with promo code NEXTUP at https://ekrinathletics.com/! FOLLOW NEXT UP WITH ADAM BRENEMAN HERE: ► TWITTER | https://twitter.com/NextUpWithAdam ► TIKTOK | https://www.tiktok.com/@nextupwithadam ► INSTAGRAM | https://www.instagram.com/nextupwithadam/ ► YOUTUBE | https://www.youtube.com/channel/UCfSHvLjhWJ4XEpHC_sVrucw?sub_confirmation=1 For sponsorships or business inquiries reach out to: [e-mail] Next Up is hosted by Adam Breneman and is presented by The Mercury Podcast Network. On Next Up, Adam Breneman sits down with the biggest names in sports and lets them tell their stories, unfiltered. Adam is a former All-American and Penn State alum, media personality, college football analyst for ESPN, and co-founder of Mercury (@TheCollegeSportsCo). CHAPTERS 00:00 - Intro 02:25 - Adam’s Background 06:27 - Building Mercury 11:20 - NIL 17:08 - Commonalities Across College Football 19:47 - Favorite Interviews 22:05 - New Playoff Format 24:10 - What Drives AB 27:09 - Mecury’s Future 30:28 - Lessons Learned 34:09 - Michigan Game 36:07 - Humanizing Athletes 38:40 - Pay to Play 40:17 - Negotiating NIL Deals 42:30 - Mercury’s Differentiator 44:13 - Good Talent vs. Good Coaching 46:30 - Preparation 48:55 - Drew Allar 52:03 - Balancing Multiple Passions