How This Seller Built His Million-Dollar Amazon Wholesale Business!

Not Another eComm Podcast

In this episode, Ian Kaneshiro interviews Corey Ganim, a seasoned Amazon seller who shares his insights on effective communication and building relationships with wholesalers. Corey emphasizes the importance of sales skills in the Amazon wholesale business and highlights the need for objection handling and follow-up. He recounts his experience at a trade show where he successfully closed a deal with a supplier by demonstrating his knowledge and readiness to make a purchase.
Corey also discusses the value of understanding the real objections behind a supplier's initial rejection and tailoring your pitch to address their concerns. He emphasizes the significance of follow-up in building profitable relationships with suppliers and shares his approach to scheduling and maintaining consistent communication.
Topics & Timestamps:
00:07 Introduction to the importance of effective communication in e-commerce.
01:15 Corey Ganim's background in corporate software sales and Amazon wholesale.
04:25 Corey's experience at ASD trade show and overcoming objections from suppliers.
08:19 The importance of objection handling and sales techniques in Amazon wholesale.
09:48 Understanding the "why behind the why" and effective communication skills.
10:38 Importance of listening and reading between the lines
11:14 Overcoming objections by asking "why" and finding the real objection
12:23 Importance of diversifying and not putting all eggs in one basket
15:01 Sales skills are crucial in the wholesale business
16:47 The most important component is consistent follow-up
18:11 Following up for months or years to build trust
19:22 Follow-up is undervalued and free
20:58 Using Google Sheets and Todoist for tracking and scheduling follow-ups
21:24 Follow-up cadence and balancing urgency
22:06 Sales as art and science, experience vs. standard procedure
22:40
Tailoring follow-up based on vendor's request
23:13 Understanding the why and effective communication
24:08 Tenacity in sales and handling rejection
25:34 Making suppliers' lives easier for successful partnerships
26:58 Quality relationships with suppliers over quantity
27:39 Leading with value in communication and sales
28:54 Customizing value based on distributor or manufacturer
29:02 Summary and thanks for sharing experiences
Connect with our guests:
https://gobrandrocket.com/
Email: [e-mail]
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Ian on LinkedIn - https://www.linkedin.com/in/iankaneshiro/
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LinkedIn - https://www.linkedin.com/company/seller-snap-inc./
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