Everything You Need to Know About the Latest Fundraising Effectiveness Project Report

Nothing But Major Gifts

The 2023 report by the Fundraising Effectiveness Project revealed that for the first time in a decade, the national average for major giving revenue went DOWN by -4% in 2022. This has generated a lot of concern in the fundraising community about the future of philanthropy.

The good news is – you don’t have to accept decreasing revenue as the new normal.

When this report came out, we took a look at how our clients had done by comparison. While the findings showed that nationally, major gifts revenue was down -4% for the first time since 2013, our clients saw an average increase of +22%. And for donors giving $500-$5,000 level (what we would identify as mid-level), national numbers were down -3.9% in revenue in 2022 compared to 2021. Our mid-level clients, however, were up +7%.

Getting this kind of growth isn’t rocket science. It takes dedication and commitment to implement a system and structure that’s designed to create long-lasting partnerships with your donors where they feel deeply connected to your organization’s mission.

In this podcast episode, Jeff and Richard examine the results of the report and share how non-profits can adopt strategies to reverse these trends and increase giving to their organization.

Show Highlights: In this episode, you’ll learn…

• Key insights from the Fundraising Effectiveness Project on the state of donor giving in 2023

• Strategies that enabled Veritus clients to grow their revenue, despite lower giving nationally

• What fundraising leaders can do to achieve these results for their organization