A CRO's Survival Guide with Simon Reed, CRO at Multilocal

Off Record, On Point by The Digital Voice

Step behind the curtain in the fast-paced world of advertising sales with Simon Reed, CRO at multilocal in the latest episode of our podcast, Off Record, On Point! Simon sits down with hosts Julia Linehan and Kasey Long to talk about what it takes to make it in sales and how to cultivate an incredible team behind the cold, hard face of our industry.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sales culture, team building and career longevity.

MIND mental health - www.mind.org.uk

Hubspot: how to build a good sales culture - https://blog.hubspot.com/sales/sales-culture

About Simon and Multilocal:

Simon is the Chief Revenue Officer at multilocal, working to scale the business globally by integrating multilocal’s expertise and services into partners' everyday media programmatic execution. He was formerly CCO at Mobkoi, where he helped to drive success globally; delivering record revenue around the globe. Prior to this, he had commercial leadership roles at Kelkoo Group, Hearst Magazines International, Aol and Microsoft. Simon also spent many years in the agency world, at Publicis, Omnicom and Dentsu working on household brands across multiple different medias. He is on a mission to build the best digital media business in the market; powered by the best people and completely focused on delivering programmatic solutions in more intelligent ways.

Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally. Multilocal’s proprietary Active CurationTM technology refines your audience to exceed your campaign KPIs, and minimises carbon emissions created by the bidding process. Active CurationTM is key to efficient supply path optimisation and sustainability. Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide.

Connect with Simon on LinkedIn: https://www.linkedin.com/in/simon-reed-7a70a864/

Multilocal: www.multilocal.media

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

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