Lori Castillo Martinez from Salesforce - Future of Work Opportunity to Integrate DEI Into Business

One on One Interviews

Next week Salesforce’s big industry event, Dreamforce, is back in full force for the first time since the pandemic. It’s the 20th anniversary of the first Dreamforce, and they’re expecting about 150,000 folks to descend on San Francisco, which is not that far off from where it left off in 2019. As I get ready to head out west for Dreamforce, I recently had the opportunity to speak with Salesforce’s Chief Equality Officer Lori Castillo-Martinez. Salesforce has been a leader in the area of diversity, equality and inclusion (DEI), taking up a number of initiatives sparked by the George Floyd murder. Over the past two years I spoke with then- Salesforce Chief Procurement Officer Craig Cuffie on a few occasions (in 2020 and 2021) to discuss the company’s efforts to increase the participation of underrepresented minorities in employment, leadership, supplier participation and venture capital investment. And Lori joined me to discuss the company’s continuing efforts in this area, and to share why she feels the future of work is not only being transformed by virtual technologies, but also by integrating DEI deeper into the core of how the business operates – and how it measures success.