4 Smart Ways To Grow Using Brand Partnerships

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What does the relationship between bees and flowers have in common with Brand Partnerships?

Stop smirking. You know that’s not what I mean.

I’m talking about mutually beneficial partnerships.

In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen.

In the case of brand partnerships, you get to find a like-minded brand that targets the similar customer demographic that you also target, allowing you to leverage this and grow your own audience without relying on Facebook ads alone.

It’s not a new concept. Huge brands such as Apple & Nike, Spotify & Starbucks and even BMW & Montblanc engage in mutually beneficial brand partnerships.

So what’s stopping you from doing the same?

Ego comes into play. You automatically assume that any brand that targets the same type of customer must be your competition, right?

Here’s a simple way you can go around this obstacle: find brands with values and beliefs that align with yours, and, here’s the tricky part – make sure they’re offering products/services that are not direct alternatives to yours.

Obviously, partnering with a brand that tests on animals may not be a pretty good idea if your business is anti-animal testing, so make sure that the brand you want to partner with has values and beliefs that align with yours.

This way, when you get exposed to their audience, and vice-versa, you can connect with them on a deeper level.

The key here is bartering.

In an effective brand partnership, both brands exchange valuable offerings. You find what you have, they find what they have, and you exchange value. Since you’re exchanging what you already have, you don’t need to increase your marketing spend, and ROI is generally positive.

In today’s episode, I’m going to talk about four smart ways you can grow your brand and your business by cleverly using bartering techniques.

** Some of the best quotes from this episode: **

"Here’s how the relationship between the bees & the flowers can help you grow your brand."

"Want to be successful as Apple & Nike, Spotify & Starbucks and even BMW & Montblanc when it comes to brand partnership? Check this out."

"In an effective brand partnership, both brands exchange valuable offerings. This boosts your exposure to like-minded audience without spending more on marketing."

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Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.