It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Panel: Lesson's from retail's most effective social advertising - with Shhh Silk and Esther & Co.
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Manage episode 240600638 series 1408029
Conteúdo fornecido por Online Retailer. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Online Retailer ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Panel: Lessons From Retail’s Most Effective Social Advertising Social Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it’s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what’s required in 2020 to curate relevance and depth in social communication. Session Participants: Olivia Carr (Shhh Silk) Travis Wright (Esther & Co.) Oliver Rhodes (Peoplevox) Marc Raco (MouthMedia Network) ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
…
continue reading
5 episódios
MP3•Home de episódios
Manage episode 240600638 series 1408029
Conteúdo fornecido por Online Retailer. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Online Retailer ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Panel: Lessons From Retail’s Most Effective Social Advertising Social Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it’s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what’s required in 2020 to curate relevance and depth in social communication. Session Participants: Olivia Carr (Shhh Silk) Travis Wright (Esther & Co.) Oliver Rhodes (Peoplevox) Marc Raco (MouthMedia Network) ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
…
continue reading
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