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014: Navigating Book Development and Design with Linda Secondari
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In this chapter of Open Book, I’m joined by Linda Secondari, the principal and creative director of Studiolo Secondari, a New York-based design firm specializing in book development and digital communications.
With over 25 years of experience, including a significant tenure as the creative director at Oxford University Press, Linda shares insights into her journey from managing an international design team to founding her own studio.
Discussing the evolution of publishing, Linda emphasizes the need for authors to work closely with design and development specialists to navigate the challenges of modern publishing. Highlighting the importance of understanding the target audience and the competitive landscape, Linda offers valuable advice on book development, from initial concept to marketing.
The episode also gets into the technical aspects of design thinking, cover and text design, and the strategic approach to positioning a book in its market. Linda's expertise presents a comprehensive overview of the essential elements in creating a successful publication, encouraging authors to think critically about their goals and the needs of their readers.
Connect with Linda
Website: https://www.studiolosecondari.com/ Instagram: https://www.instagram.com/studiolosecondari LinkedIn: https://www.linkedin.com/in/lindasecondari/
Connect with Jessica
Website: https://www.jessicasorentino.com/ Instagram: https://www.instagram.com/jessicasorentino Substack: https://jessicasorentino.substack.com
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