Why work with Athletes over Influencers - Episode #17

OpenSponsorship

Is there a difference in working with athletes and traditional influencers? Jason and Maggie dive into the MANY reasons why working with athletes is a lot more effective than working with influencers in every facet of marketing. 2:25: Jason talks about how athletes can tell authentic stories about how and WHY they use products that help them improve their performance as a professional athlete. Jason dives into a specific deal between a CBD brand and MMA athlete completed on OpenSponsorship. 4:01: Maggie talks about how important authenticity is in marketing. Influencer's first job is to post ads. Athletes first job is to be a professional athlete and aren't just paid to post to make a living. 5:25: Maggie talks about how important it is to reuse content that athlete's create and how that can amplify other marketing campaigns you're running 6:17: Jason talks about how athletes can help brands at appearances 8:10: Maggie talks about how athletes have such strong regional social media followings from the fanbases they play for. She talks about Boston (obviously)and how athletes on Boston teams (Red Sox/Patriots) have so many followers from the Boston area. 10:17: Jason talks about how using athletes helps you improve your PR