))
OTT Exec Podcast S4 E6: Scott Apgar, SVP Advertising, SeaChange International
Manage episode 402440509 series 3419948
Conteúdo fornecido por Brian Mahony. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Brian Mahony ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
1) Scott's career background starting with device drivers at Digital Equipment Corporation (DEC); 2) Current role leading SeaChange's advertising team; 3) SeaChange's end-to-end streaming platform; 4) Advertising solutions including pre-roll, mid-roll, post-roll and creating custom FAST channels on the fly; 5) Innovations such as side-by-side advertising, clickable events, and QR codes; 6) Trade-offs of server side vs. client side advertising solutions (or both); 7) Role of big data to match ad inventory to user behavior; 8) Scott's 22-year support of the Pan-Mass Challenge (192 mile bike ride) to benefit cancer research. PMC this year will hit the milestone of $1 billion raised for cancer research.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
37 episódios
Compartilhar
