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OTT Executive Podcast S5 E4: Beth Anderson, SVP/GM, FAST Channels & VOD Sales, BBC Studios
Manage episode 444729793 series 3419948
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1) Beth's start as a theatre director; 2) The art of storytelling and creative collaboration; 3) Comparing FAST channels to old-school curated "mix tapes"; 4) FAST strategy started with single-series such as "Antiques Road Show"; 5) What is the balance between creative/intuitive curation and science/data analytics in programming FAST channels?; 6) What role should AI play? --"technology is a gift"; 7) BBC Studios viewer acquisition strategy; 8) Dual-screen engagement strategy; 9) Should we bake social media UX features into FAST channels? 10) How do we overcome current industry challenges to improve profitability, engagement, and consumer satisfaction? 11) Beth's "adorable" passion project.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
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