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TikTok Musicals: "Gen Z set the culture" | with Dr. Trevor Boffone | Episode 16
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If you were on the internet at all in the second half of 2020, you probably heard about the Ratatouille musical on TikTok. Before that was the Grocery Store Musical, and after came the Bridgerton musical, but TikTok and musical theatre were entwined well before the pandemic! We talked to Dr. Trevor Boffone, whose research, writing, and of course TikTok videos, make him THE expert to dive deep into the relationship between the theatre industry and TikTok.
- 03:45 - What we’re enjoying lately: Golden Bachelor, Broad City rewatch, Jane the Virgin
- 11:10 - Topic introduction: The Supermarket Musical, Ratatouille, Bridgerton
- 15:40 - Pre-TikTok musical theatre trends on other apps
- 25:55 - Discussion of the development of the Ratatouille musical
- 51:01 - Discussion of Bridgerton in relation to Ratatouille
- 01:04:45 - What would be necessary to continue developing musicals starting on TikTok?
Trevor Boffone went viral in 2019 and hasn't looked back. His work using TikTok and Instagram with his students has been featured on Good Morning America, ABC News, Inside Edition, and Access Hollywood, among numerous national media platforms. His work as a social media expert has been featured in the New York Times, Washington Post, LA Times, Forbes, The Atlantic, and NPR. Trevor has published two books on social media and popular culture, and has two forthcoming books exploring theatre marketing on social media.
@dr_boffone on Instagram | @trevorboffone on Twitter | Trevor's Website
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