Hotel Legends: Big Sur’s Post Ranch Inn with Co-founder Mike Freed

Passport to Everywhere with Melissa Biggs Bradley

Located along California’s Highway 1 on the cliffs of Big Sur lies Post Ranch Inn, one of the most extraordinary eco-hotels in the world. Surrounded by sweeping views of the Pacific Ocean and the Santa Lucia mountains, it’s a sanctuary for the soul—an ideal place for relaxation, rejuvenation or romance. Mike Freed, the co-founder of the legendary property, joins Melissa to explore the story behind the nature-inspired hotel, which was originally a cattle ranch and multi-generation homestead. Mike is a leader in sustainability; he co-chairs the Visit California Luxury Initiative and the Task Force for Sustainable Tourism. He’s also a founding member of the nonprofit Regenerative California, which aims to make California the world’s first regenerative economy, as well as Beyond Green, a diverse portfolio of hotels and lodges that meet globally recognized sustainable tourism standards and the United Nations Sustainable Development Goals. Mike shares how he applies community, culture and nature to every decision and the ways he’s woven sustainability into the guest experience. He also explores the power of tourism, the impact of social media, the evolving idea of luxury and his insider tips for making the most of a visit to Big Sur. Plus — don’t miss his Big Sur book and movie recommendations before your next trip.

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