Building the 1st GenZ Social media Agency | Erifili Gounari | Ep 22

Personable

Meet Erifili Gounari, the dynamic 24-year-old CEO of Z Link, the pioneering digital marketing agency by and for Gen Z. Z Link has an impressive portfolio of clients, including esteemed names like Deloitte, IKEA, and Everlane, as well as innovative entities such as SafetyWing and Teleport, reflecting the agency's broad appeal across a variety of industries. Erifili's approach transcends traditional marketing paradigms, offering insights into the heart of Gen Z's digital landscape. As a founder, writer, and travel photographer, her holistic methodology isn't just innovative; it's reshaping how brands like United Nations Peacekeeping and Craft Scotland engage with an entire generation. In our conversation, we explore the nuances of marketing to Gen Z, the challenges of bootstrapping a startup, and how to scale a business without compromising its core values. Under Erifili's leadership, Z Link built a vibrant Clubhouse community of 18,000 members, focusing on Gen Z interests, and has utilized platforms to foster genuine relationships that have converted into business assets. We delve into the significance of interdisciplinary thought and the power of embracing our multifaceted selves to enrich both our personal and professional lives. Erifili also shares her insights on "The Draft," a professional ecosystem that enables individuals and businesses to showcase their full potential beyond traditional resumes, fostering authentic connections and opportunities. Closing with a powerful call to action, Erifili shares practical advice on content creation, social media strategies, and cultivating a distinctive personal brand. Her message is clear: Start now, take decisive steps, and cherish the journey. Join us as Erifili Gounari offers actionable insights that illuminate the path to success in the digital age, with "The Draft" paving the way for a more connected and authentic professional world.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn

Capítulos

1. Gen Z Entrepreneurship and Business Success (00:00:00)

2. Building Gen Z Community on Clubhouse (00:14:00)

3. Social Media Personal Branding Future (00:18:43)

4. The Value of Small Creators (00:27:31)

5. Embracing Interdisciplinary Thinking in Careers (00:33:37)

6. Creating Consistent and Engaging Social Content (00:43:42)

7. Exploring Personal Branding in Podcasting (00:55:37)

8. Key Takeaways for Actionable Success (01:00:57)