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Katie Godfrey on Franchising as a Strategy for Growth (Rerun)
Manage episode 420931159 series 3240578
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Through a candid conversation highlighting some of the complexities of growing a business in the salon industry, discover why franchising might be the growth strategy you need.
Contrasting the traditional method of opening multiple locations with real-life examples and Katie's own experiences, this episode rerun digs into the specifics of what makes a business franchise-ready, from having an autonomous operational model to owning a magnetic brand that draws interested entrepreneurs to your doorstep.
Hear salon owner, business mentor, author, and podcaster Katie Godfrey (KG Professional, The Life of KG) breaks down the importance of brand consistency and the delicate dance of balancing centralized control with the unique flair of individual franchisees.
This conversation with Katie Godfrey was originally released in March 2021 as part of Season 5.
Links:
Learn more about KG Professional: https://kgprofessional.com
Get your tickets to the Salon Owners Summit: https://www.salonownersummit.com/tickets
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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
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Read the transcript, or click here to learn more about Phorest Salon Software.
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