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The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter
Manage episode 402168357 series 3520777
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Welcome to B2B Podcast Stories!
Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems.
Expect to learn:
1. The importance of showcasing expert guests
2. The value of soft selling, without turning episodes into sales pitches
3. How to build a community around a niche podcast
4. The potential benefits of cultivating a specialized audience
You can find Andrew Ginter’s LinkedIn here: https://www.linkedin.com/in/andrewginter/
Waterfall Security Solutions: https://waterfall-security.com/
Check out his podcast here:
Industrial Security Podcast: https://waterfall-security.com/ot-insights-center/?type=podcast
Check us out on our Social Media:
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Tiktok: https://www.tiktok.com/@gha_marketing
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