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353 Brandon Birkmeyer - Secrets to Personal Branding Success
Manage episode 440937897 series 3406021
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In this episode, I speak with Brandon Birkmeyer, the host of the Brands on Brands podcast and author of "Front and Center Leadership." We dive into the serendipitous way we connected through mutual friends and podcasting events, and how those late-night conversations at conferences often spark the best ideas. Brandon shares his journey from corporate life to becoming a podcast host and author, emphasizing the importance of building a personal brand and the value of genuine relationships in the podcasting community.
Brandon opens up about his transition from a corporate career to entrepreneurship, highlighting the challenges and rewards of taking control of his own narrative. We discuss the process of writing his book, the significance of personal branding, and the strategies he uses to secure speaking engagements. Brandon's insights into networking, content creation, and the power of taking initiative are not only inspiring but also practical for anyone looking to make a similar leap.
This conversation is packed with valuable lessons and personal anecdotes that will resonate with anyone interested in personal growth and professional development.
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Key Takeaways
0:00 Intro
2:37 Transition from Door-to-Door Sales to Podcasting
4:00 Brandon's Podcasting Journey
6:32 The Impact of Interviews on Content Creation
8:24 The Power of Structured Brainstorming
13:00 Travis Chappell's Impact on Personal Branding
14:19 Realizing the Importance of Networking
15:39 Building Authority and Credibility
18:54 The Struggles of Job Hunting
20:59 Overcoming Reluctance in Professional Settings
23:32 Brandon's Cross-Country Move for Love and Career
25:24 The Reluctant Author's Journey
36:18 Balancing Business and Personal Life
38:39 Brandon's Strategy for Securing Speaking Gigs
41:04 The Concept of Focusing on Your Genius Zone
43:01 Balancing Podcasting and Other Projects
47:47 Embracing a Dynamic Personal Brand
49:09 The Value of Being a Generalist
52:09 Misunderstood Extroversion
53:20 Building Deep Connections at Conferences
Tweetable Quotes
"For me, perspective is power. That was what I was gaining from doing it."
"I think there's three pieces to what I think really rounds you out when you're developing your reputation: content creation, networking, and creating impact through value creation."
"I realized if I can pay the premium upfront to get the momentum started, then I can figure out how to make this more efficient and save money."
Resources Mentioned
LinkedIn - https://linkedin.com/in/bbirkmeyer
Twitter - https://twitter.com/bbirkmeyer
Instagram - https://instagram.com/brandonbirkmeyer/
Facebook - https://facebook.com/bbirkmeyer
Podcast Junkies Website: podcastjunkies.com
Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/
Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/
Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies
Podcast Junkies Twitter: https://twitter.com/podcast_junkies
Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies
The Podosphere: https://www.thepodosphere.com/
Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/
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