How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Ep 312: Next-gen mail measurement with JICmail and Kantar
MP3•Home de episódios
Manage episode 371204379 series 2068608
Conteúdo fornecido por Ian Kerr and Postal Hub Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Ian Kerr and Postal Hub Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:
- Creating the mail equivalent of TV audience measurement
- Demonstrating the value of mail, including business mail
- JICMail's background and ownership
- Helping marketers understand audience data for mail
- Making data accessible and easy-to-use
- Advertisers and agencies need data to include mail in campaigns
- Direct mail's perception challenges
- How some digital channels take credit for conversions
- How mail behaviours are measured
- Preserving direct mail revenues
- How mail engagement metrics compare to other channels
- Mail's life in the home
- Purchase behaviour initiated by mail across age groups
- Growing interaction with mail
- How can "attention" be measured?
- Using video analytics to measure mail engagement
- Why should posts care about direct mail?
- Unlocking new capabilities of mail
- Making mail use effective and habitual
347 episódios
MP3•Home de episódios
Manage episode 371204379 series 2068608
Conteúdo fornecido por Ian Kerr and Postal Hub Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Ian Kerr and Postal Hub Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:
- Creating the mail equivalent of TV audience measurement
- Demonstrating the value of mail, including business mail
- JICMail's background and ownership
- Helping marketers understand audience data for mail
- Making data accessible and easy-to-use
- Advertisers and agencies need data to include mail in campaigns
- Direct mail's perception challenges
- How some digital channels take credit for conversions
- How mail behaviours are measured
- Preserving direct mail revenues
- How mail engagement metrics compare to other channels
- Mail's life in the home
- Purchase behaviour initiated by mail across age groups
- Growing interaction with mail
- How can "attention" be measured?
- Using video analytics to measure mail engagement
- Why should posts care about direct mail?
- Unlocking new capabilities of mail
- Making mail use effective and habitual
347 episódios
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