Ep 346: Green delivery's attitude-behaviour gap

Postal Hub podcast

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2M ago 16:03

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Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.

How consumers say they want to behave and how they actually act
Defining the attitude-behaviour gap
Survey understanding consumers’ delivery preferences and habits
Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
Education of consumers so they can understand environmental impact of their delivery choices
Consumers’ willingness to pay for greener delivery options
What should the delivery sector do next to help consumers make greener delivery decisions?
Difference in actual consumer behaviour relating to green delivery across different clusters of consumers

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#Business #E-Commerce #Ian Kerr #Postal Hub