Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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Conteúdo fornecido por Audioboom and Power of Ten with Andy Polaine. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Audioboom and Power of Ten with Andy Polaine ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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S4 Ep5: Indi Young - Mental Models and Thinking Styles
MP3•Home de episódios
Manage episode 411780786 series 2772205
Conteúdo fornecido por Audioboom and Power of Ten with Andy Polaine. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Audioboom and Power of Ten with Andy Polaine ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.
Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies.
Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context and it is essential that organisations listen to and consider different ways of thinking and addressing user needs.
Indi was a joy to speak with and this is a long episode, but she articulates her thinking and insights so well I could not bear to edit out more.
TIMESTAMPS
00:00 Introduction
01:25 Indi's background
04:12 Origin's of design and strategic research - before UX research existed!
08:50 Persuading stakeholders to trust research
18:25 On Netflix, bias and unintentional harm
26:42 On Mental Models and interior cognition
33:20 The gobstopper/jawbreaker model
40:01 Thinking Styles
47:35 Why do companies still get this wrong all the time?
55:07 One small thing
56:52 Where to find Indi online
57:45 Outro
SHOW LINKS
INDI
Website: https://indiyoung.com/
Indi on LinkedIn: https://www.linkedin.com/in/indiyoung/
Indi on BlueSky: https://bsky.app/profile/indiyoung.bsky.social
Indi's Newsletter: https://indiyoung.substack.com
Indi on Medium: https://indiyoung.medium.com
Time to Listen - https://indiyoung.com/books-time-to-listen/
Practical Empathy - https://indiyoung.com/books-practical-empathy/
Mental Models: https://indiyoung.com/books-mental-models/
ANDY
Website: https://www.polaine.com
Newsletter: https://pln.me/nws
Podcast: https://pln.me/p10
Design Leadership Coaching: https://polaine.com/coaching
Courses: https://courses.polaine.com
LinkedIn: https://www.linkedin.com/in/apolaine/
Mastodon: https://pkm.social/@apolaine
YouTube: https://www.youtube.com/@apolaine
MENTIONS
Lisa Dance's Today is the Perfect Day to Improve Customer Experiences: https://serviceease.net/book
Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies.
Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context and it is essential that organisations listen to and consider different ways of thinking and addressing user needs.
Indi was a joy to speak with and this is a long episode, but she articulates her thinking and insights so well I could not bear to edit out more.
TIMESTAMPS
00:00 Introduction
01:25 Indi's background
04:12 Origin's of design and strategic research - before UX research existed!
08:50 Persuading stakeholders to trust research
18:25 On Netflix, bias and unintentional harm
26:42 On Mental Models and interior cognition
33:20 The gobstopper/jawbreaker model
40:01 Thinking Styles
47:35 Why do companies still get this wrong all the time?
55:07 One small thing
56:52 Where to find Indi online
57:45 Outro
SHOW LINKS
INDI
Website: https://indiyoung.com/
Indi on LinkedIn: https://www.linkedin.com/in/indiyoung/
Indi on BlueSky: https://bsky.app/profile/indiyoung.bsky.social
Indi's Newsletter: https://indiyoung.substack.com
Indi on Medium: https://indiyoung.medium.com
Time to Listen - https://indiyoung.com/books-time-to-listen/
Practical Empathy - https://indiyoung.com/books-practical-empathy/
Mental Models: https://indiyoung.com/books-mental-models/
ANDY
Website: https://www.polaine.com
Newsletter: https://pln.me/nws
Podcast: https://pln.me/p10
Design Leadership Coaching: https://polaine.com/coaching
Courses: https://courses.polaine.com
LinkedIn: https://www.linkedin.com/in/apolaine/
Mastodon: https://pkm.social/@apolaine
YouTube: https://www.youtube.com/@apolaine
MENTIONS
Lisa Dance's Today is the Perfect Day to Improve Customer Experiences: https://serviceease.net/book
45 episódios
MP3•Home de episódios
Manage episode 411780786 series 2772205
Conteúdo fornecido por Audioboom and Power of Ten with Andy Polaine. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Audioboom and Power of Ten with Andy Polaine ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.
Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies.
Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context and it is essential that organisations listen to and consider different ways of thinking and addressing user needs.
Indi was a joy to speak with and this is a long episode, but she articulates her thinking and insights so well I could not bear to edit out more.
TIMESTAMPS
00:00 Introduction
01:25 Indi's background
04:12 Origin's of design and strategic research - before UX research existed!
08:50 Persuading stakeholders to trust research
18:25 On Netflix, bias and unintentional harm
26:42 On Mental Models and interior cognition
33:20 The gobstopper/jawbreaker model
40:01 Thinking Styles
47:35 Why do companies still get this wrong all the time?
55:07 One small thing
56:52 Where to find Indi online
57:45 Outro
SHOW LINKS
INDI
Website: https://indiyoung.com/
Indi on LinkedIn: https://www.linkedin.com/in/indiyoung/
Indi on BlueSky: https://bsky.app/profile/indiyoung.bsky.social
Indi's Newsletter: https://indiyoung.substack.com
Indi on Medium: https://indiyoung.medium.com
Time to Listen - https://indiyoung.com/books-time-to-listen/
Practical Empathy - https://indiyoung.com/books-practical-empathy/
Mental Models: https://indiyoung.com/books-mental-models/
ANDY
Website: https://www.polaine.com
Newsletter: https://pln.me/nws
Podcast: https://pln.me/p10
Design Leadership Coaching: https://polaine.com/coaching
Courses: https://courses.polaine.com
LinkedIn: https://www.linkedin.com/in/apolaine/
Mastodon: https://pkm.social/@apolaine
YouTube: https://www.youtube.com/@apolaine
MENTIONS
Lisa Dance's Today is the Perfect Day to Improve Customer Experiences: https://serviceease.net/book
Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies.
Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context and it is essential that organisations listen to and consider different ways of thinking and addressing user needs.
Indi was a joy to speak with and this is a long episode, but she articulates her thinking and insights so well I could not bear to edit out more.
TIMESTAMPS
00:00 Introduction
01:25 Indi's background
04:12 Origin's of design and strategic research - before UX research existed!
08:50 Persuading stakeholders to trust research
18:25 On Netflix, bias and unintentional harm
26:42 On Mental Models and interior cognition
33:20 The gobstopper/jawbreaker model
40:01 Thinking Styles
47:35 Why do companies still get this wrong all the time?
55:07 One small thing
56:52 Where to find Indi online
57:45 Outro
SHOW LINKS
INDI
Website: https://indiyoung.com/
Indi on LinkedIn: https://www.linkedin.com/in/indiyoung/
Indi on BlueSky: https://bsky.app/profile/indiyoung.bsky.social
Indi's Newsletter: https://indiyoung.substack.com
Indi on Medium: https://indiyoung.medium.com
Time to Listen - https://indiyoung.com/books-time-to-listen/
Practical Empathy - https://indiyoung.com/books-practical-empathy/
Mental Models: https://indiyoung.com/books-mental-models/
ANDY
Website: https://www.polaine.com
Newsletter: https://pln.me/nws
Podcast: https://pln.me/p10
Design Leadership Coaching: https://polaine.com/coaching
Courses: https://courses.polaine.com
LinkedIn: https://www.linkedin.com/in/apolaine/
Mastodon: https://pkm.social/@apolaine
YouTube: https://www.youtube.com/@apolaine
MENTIONS
Lisa Dance's Today is the Perfect Day to Improve Customer Experiences: https://serviceease.net/book
45 episódios
Todos os episódios
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