AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85

PPC Town Hall

Watch the video version: https://youtu.be/wD1J6A6Sctw

When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game. With a lot of uncertainty up in the air, how can you be better prepared? In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024. Our speakers: - Kasim Aslam, Solutions 8 - Andrew Lolk, SavvyRevenue - Andrea Cruz, Tinuiti, - Duane Brown, TakeSomeRisk - Kirk Williams, ZATO - Navah Hopkins, Optmyzr Follow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslam Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk Follow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopez Follow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrown Follow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk Follow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys 7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/ How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45w Chapters: 0:00 Fred's intro 0:26 Kasim: State of agencies in 2024 2:34 Kirk: State of agencies in 2024 5:13 Andrew: State of agencies in 2024 7:23 Duane: State of agencies in 2024 7:43 Fred: State of agencies in 2024 12:05 Kasim: How to deal with rising CPCs 13:07 Kirk: How to deal with rising CPCs 16:30 Andrea: How to deal with rising CPCs 17:09 Andrew: How to deal with rising CPCs 20:26 Duane: How to deal with rising CPCs 21:17 Navah: How to deal with rising CPCs 22:09 Fred: How to deal with rising CPCs 25:26 Kasim: Attribution and measurement 26:47 Kirk: Attribution and measurement 29:31 Andrea: Attribution and measurement 30:15 Andrew: Attribution and measurement 32:09 Duane: Attribution and measurement 32:34 Navah: Attribution and measurement 34:15 Fred: Attribution and measurement 38:58 Kirk: Using AI tools for productivity 42:12 Andrew: Using AI tools for productivity 45:17 Navah: Using AI tools for productivity 46:47 Fred: Using AI tools for productivity 51:00 Kasim: Final takeaways 51:42 Andrea: Final takeaways 52:38 Navah: Final takeaways 53:04 Fred's outro ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com