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Agency Leadership: Expanding Your Superpower
Manage episode 449189534 series 3546984
Conteúdo fornecido por CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Yousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporating complementary services, like creative strategy or email campaigns, which align with existing expertise and client needs.
Yousaf highlights the value of offering multiple services to prevent clients from seeking comprehensive solutions elsewhere. He stresses the importance of understanding the client’s perspective, where the final conversion is what matters most, not the specific channel driving it. To support this, he advises building a trustworthy team or network to handle specialized tasks, ensuring quality and reliability.
He also shares lessons learned from outsourcing challenges and underscores the necessity of trusted team members. The talk concludes with a strategic recommendation for proactively proposing expanded services, showcasing versatility, and positioning oneself as an indispensable part of the client's revenue-driving process.
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