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Mastering Google Demand Gen Campaigns
Manage episode 426454410 series 3546984
Conteúdo fornecido por CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions.
- DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube.
-They are a good strategy for warming up campaigns and driving traffic to a website.
- DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display.
- Lookalike audiences are available only on DemandGen.
- It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences.
- Carousel ads should have consistent image dimensions.
- DemandGen is a valuable tool for remarketing and driving conversions.
Chapters
00:00 Introduction to DemandGen Campaigns
01:25 Utilizing Lookalike Audiences and Product Feeds
09:56 Optimizing with GA4 Audiences and Conversion Value
16:25 Driving Sales and Reaching a Wider Audience
59 episódios
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