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Stand for Something with Gini Dietrich of Spin Sucks

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Manage episode 409130373 series 3237790
Conteúdo fornecido por Jan Richardson and Global Results Communications. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jan Richardson and Global Results Communications ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.

Key Takeaways:


- The Spin Sucks story

- Why thought leaders should be bold

- Why Gini loves AI


Episode Timeline:

2:00 How to come up with podcast ideas

3:20 Why is Taylor Swift a great marketer?

5:00 How Spin Sucks grew from a blog to a movement

7:00 Why ethics is the backbone of Spin Sucks

9:15 How to define results with a client

10:15 The PESO model

13:15 The importance of creating authority and trust

14:00 Gini on thought leadership

17:00 Gini's thoughts on AI


This episode’s guest:

· Gini Dietrich

· Spin Sucks.com


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episódios

Artwork
iconCompartilhar
 
Manage episode 409130373 series 3237790
Conteúdo fornecido por Jan Richardson and Global Results Communications. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jan Richardson and Global Results Communications ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.

Key Takeaways:


- The Spin Sucks story

- Why thought leaders should be bold

- Why Gini loves AI


Episode Timeline:

2:00 How to come up with podcast ideas

3:20 Why is Taylor Swift a great marketer?

5:00 How Spin Sucks grew from a blog to a movement

7:00 Why ethics is the backbone of Spin Sucks

9:15 How to define results with a client

10:15 The PESO model

13:15 The importance of creating authority and trust

14:00 Gini on thought leadership

17:00 Gini's thoughts on AI


This episode’s guest:

· Gini Dietrich

· Spin Sucks.com


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episódios

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