Benefits Of Dealer - Agtech Partnerships With Titan Machinery’s Sam Christianson

Precision Farming Dealer Podcast

Case IH dealer Titan Machinery recently announced a new partnership with agtech company Augmenta to offer customers a smart and automated variable rate application system. Titan Machinery has more than 100 locations in the U.S. and Europe, but the partnership will give farmers in the Midwest in particular access to Augmenta’s VRA control device. This is the latest of Titan Machinery’s ongoing partnerships with agtech companies. Such relationships ensure dealers have the technology customers want, says Sam Christianson, Titan Machinery’s director of precision and machine control systems. In this episode of the Precision Farming Dealer podcast, Sam explains how the partnership conversation started between Titan Machinery and Augmenta, what benefits the dealership and its customers will receive from working with Augmenta, and what other precision initiatives Titan Machinery currently has in the works.