230: Product Packaging Advice for Your New Hardware Invention

Product Startup

Elizabeth Corbett has served as a reliable expert in the packaging industry for a remarkable 30 years. She is currently the President of Enterprise Sales at AE Global, a company known worldwide for its inventive packaging design and manufacturing. With three decades of experience developing creative product packaging and supply chain solutions, she has collaborated with numerous major brands, including Tiffany, Starbucks, and Estée Lauder. Today, Elizabeth will share the wealth of knowledge she has gained throughout her career with inventors, startups, and small manufacturers. Her advice will cover the significance of innovative product packaging design, essential strategies for creating outstanding packaging, and ways to use packaging effectively to enhance the growth of your new hardware product brand.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/230-product-packaging-advice-for-your-new-hardware-invention/

Key Takeaways in This Episode:

• The primary role of packaging is to protect the product.

• Excellent packaging can provide an entire experience to the consumer.

• Another important consideration for packaging is that it needs to aptly represent the brand.

• Packaging needs to be budget-conscious! Consider if the cost of the packaging itself makes sense for the product you are selling.

• You need to take into account how the product will be sold. Different packaging presents different opportunities.

• Sustainability is a big part of packaging, particularly in today's society!

• The size of the packaging is an important ESG consideration.

• Influencer kits and investor kits are very similar – you are essentially creating something special to make the experience of opening the product interesting.

• Don't make your packaging too enticing! This could result in stolen packages.

• The outside of the box should be fairly utilitarian and basic, but when you open it up, it should be visually stunning and provide an experience.

• Product packaging is free real estate to connect with your customers, especially as a founder.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.