Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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The Impact of World Events on Promotional Products
MP3•Home de episódios
Manage episode 285729640 series 1111990
Conteúdo fornecido por PromoKitchen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por PromoKitchen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this PromoKitchen podcast. Mark Graham, Kate Plummer and Jeremy Picker riff about the impact of promo on world events (and the other way around). We spend a lot of time reminding end clients why promotional products are an effective marketing strategy. However, we often find ourselves fighting an uphill battle when we see some end clients dismiss our medium as trinkets and trash. But what happens when our medium is “too effective”, when it moves audiences in ways that are uncomfortable for some people? We have seen examples of this in the past few weeks with the use of branded merchandise as a rallying force at the US Capitol on January 6. Or Facebook’s encouraging its employees from wearing company merchandise lest they be the subject of attacks. Or Shopify’s decision to take down Trump’s MAGA store. Our industry has evolved considerably over the years. Thanks to advances in technology - like print on demand, just in time inventory, e-commerce, no minimums, Direct to Garment printing - our industry has been able to respond to current events with unprecedented speed. The result is a new relationship with our medium that allows us to break out of the confining trinkets and trash category. A big part of this discussion is how we feel about our new role in world events.
…
continue reading
315 episódios
MP3•Home de episódios
Manage episode 285729640 series 1111990
Conteúdo fornecido por PromoKitchen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por PromoKitchen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this PromoKitchen podcast. Mark Graham, Kate Plummer and Jeremy Picker riff about the impact of promo on world events (and the other way around). We spend a lot of time reminding end clients why promotional products are an effective marketing strategy. However, we often find ourselves fighting an uphill battle when we see some end clients dismiss our medium as trinkets and trash. But what happens when our medium is “too effective”, when it moves audiences in ways that are uncomfortable for some people? We have seen examples of this in the past few weeks with the use of branded merchandise as a rallying force at the US Capitol on January 6. Or Facebook’s encouraging its employees from wearing company merchandise lest they be the subject of attacks. Or Shopify’s decision to take down Trump’s MAGA store. Our industry has evolved considerably over the years. Thanks to advances in technology - like print on demand, just in time inventory, e-commerce, no minimums, Direct to Garment printing - our industry has been able to respond to current events with unprecedented speed. The result is a new relationship with our medium that allows us to break out of the confining trinkets and trash category. A big part of this discussion is how we feel about our new role in world events.
…
continue reading
315 episódios
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