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EP#03 Kristin Tynski on Creating Valuable Content, Leveraging AI for Promotion, and Winning with Data Journalism
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Main Takeaways
- Content promotion is about matching interesting content with the audience and channels. Content creators need to consider distribution channels and audiences from the beginning of content creation.
- Unique value in content creation is important, and there will be a demand for unique, valuable content. It's the beginning of the end for content that is a rehashing of existing information without adding anything new.
- AI can help in finding the right audience, journalists, and media outlets for content promotion. It can also supplement existing PR tools to improve the understanding of potential audiences.
- How generative AI can help in content creation.
- Data availability benefits brands by allowing them to create content with new information and insights, which can be found using AI and large language models.
- The agencies capable of executing more data journalism-style content are more likely to win.
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