Partner Up: The Key to Memorable Event Activations

Proof Point

Brian Baker is the Vice President of Highmark TechSystems, a company specializing in modular multilevel decks, architecture, and wall systems for the trade show and events industry. With 25 years of experience, he has served in various creative roles, including designer, strategist, and innovator. Brian’s expertise extends to working with major brands such as Coca-Cola, Home Depot, and FedEx. As a creative thought leader, he leverages his multifaceted background in user-centered design, strategic planning, and music to build targeted brand experiences.

In this episode…

What does it take to turn creative chaos into a harmonious campaign and an unforgettable experience for your target audience? Can a blend of creativity, strategy, and collaboration drive innovation in the marketing space?

Brian Baker, an expert in user-centered design and strategic thinking, underscores the pivotal role partnerships play in creating standout event experiences. Drawing from his diverse career, from playing in a band to designing trade show exhibits, Brian reflects on how teamwork and collaboration elevate brand activations. His journey, which began with a degree in industrial design and early work in boat design, led him to the exhibit industry, where he honed his creative leadership and strategic thinking skills. He emphasizes how face-to-face interactions, positive brand touchpoints, and partnerships can help you create impactful marketing experiences. With case studies of innovative booth designs at the Experiential Marketing Summit, Brian illustrates how ethical practices, collaborative efforts, and continuous learning drive exceptional projects, enabling you to deliver memorable brand experiences that resonate with your audience.

In this episode of Proof Point, Stacie Porter Bilger hosts Brian Baker, Vice President at Highmark TechSystems, to discuss leveraging creativity and strategic partnerships. Brian shares how his eclectic experiences, from aspiring rockstar to industrial design leader, have shaped his approach to marketing and leadership. He dives into the significance of brand experiences, the irreplaceable element of creativity, and the power of well-crafted brand touchpoints in memorable marketing campaigns.