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Exploring Franchising From The Franchisee & Franchisor Perspective
Manage episode 331786056 series 3362510
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The world of franchising can be difficult to navigate for those who are new to industry. Interested franchisees want to make sure they chose the right franchise to build their financial future and franchisors want to make sure they chose the right franchisees to grow their brand.
In this episode, Ross Franklin sits down with Erik Van Horn, Founder & CEO of Franchise Secrets. Erik is heavily entrenched within the franchise world as an investor and advisor to franchisors, a former franchisee who made the transition to franchisor, founder of the Franchise Secrets FaceBook group as well as franchise consultant and speaker within the industry.
TIME STAMPS
2:28 How to know if franchising is right for you
6:44 What potential franchisees should look for in a franchise
9:26 What questions should franchisees ask franchisors
10:54 When should a franchisee consider opening up their second location
13:51 Why only 1% of franchise leads actually buy a franchise
17:27 Lead generation for franchisors
20:51 System and processes for franchisors
6 episódios
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