111: Driving Donor Action: Navigating 3 Phases of Campaign Growth

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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Today on the podcast, you're going to hear a recording of a webinar I knew I needed to share with you. I'm sharing the three phases of campaign success – pre-game, launch, and taking your victory lap – but most organizations skip to phase 2, stay in phase 2, and never make it to phase 3.

So as you prepare for the busiest time fundraising this year, think about how you can make sure that you move through phase one, into phase two, and finally landing in phase three. Throughout the episode, you’ll learn how to build buzz during your campaign launch and maintain that momentum and close strong for donor retention.

Just a note that we recorded this training on Zoom, and we had so many great questions come in, like I said, I couldn't keep it a secret. So please enjoy and you're going to hear me mention the club and if you want to know more about what we do or if it’s right for you, the best thing you could do right now is book a call with me, the show notes will have a link to my calendar. Book a call with me, so we can make this year your most successful one yet.

Topics Discussed:

• What should happen in the Pre-Game to prime your audience, drive excitement, and anticipation
• How to launch so it creates loads of engagement via a social street team and creates a frictionless experience for every donor
• What to do after you’ve received your big pop of donations at the beginning of the launch but then giving has died down mid-launch
• Why you should always take a victory lap, even if you didn’t meet the goal that you had set for yourself and why the week after your event is so crucial
• The necessity of strong stories that stand out from every other organization in your niche

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

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Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
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