))
How Brands Can Create Distinction in Their Messaging
Manage episode 437082913 series 3593121
Conteúdo fornecido por I Hear Everything. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por I Hear Everything ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into the sea of sameness and brands that create their own category through messaging. Today, Kevin discusses how brands can create distinction in their messaging. Show Notes
Connect With:
- Kevin Smith: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
357 episódios
Compartilhar
