Episode #250 - Encore: The Expert is Never Certain

REI Marketing Nerds

Have you ever been ripped off by a so-called marketing expert that promised you X, Y, and Z but gave you nothing?

Cunning self-proclaimed “experts” dupe many real estate investors into investing their hard-earned capital into their services. These tricksters promise innocent investors the world, but deliver nothing.

Why does this happen?

More often than not, “experts” cloak their incompetence with certainty. It happens in all industries — especially complex ones like marketing.

Here’s the truth:

The top experts in any field are never certain. The more you dig into a certain subject, the less confident you become. Knowing this little counterintuitive truth can protect your wallet from greedy, new age robber barons.

In this episode, you’ll discover why the least certain experts are the most competent. And how knowing this protects your wealth and boosts your marketing performance.

Listen to the episode now before you get fooled again.

Show highlights include:

• Why complete ignorance around a subject like crypto helps you make more informed (and profitable) decisions (3:49)
• How blind allegiance to an expert in any industry can sabotage your investments (6:00)
• The counterintuitive reason following the least confident experts in an industry makes your pockets fatter than trusting the most confident ones (6:52)
• The insidious way marketing experts disguise their incompetence as certainty (and ransack your business) (9:56)
• The “It Depends” selection filter which prevents self-proclaimed experts from robbing you blind (10:04)

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