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Keith Lawes of Casper's Ice Cream - Meeting the Demand for Retailers
Manage episode 312557095 series 3237907
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Brands like legacy ice cream brand Casper's have had to work twice as hard to fulfill orders and demands from their over 10,000 retailers who are selling out of ice cream. Keith Lawes, VP of Sales and Marketing at Casper's Ice Cream, provides insights into the company's long history, diversifying the roster of successful products, what retail strategies work, and how they are able to fulfill these large demands (with safety protocols) even in the face of a pandemic.
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