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Ep 195: Lenovo’s CMO on Building a Community of Committed Fans
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As the world’s number-one PC manufacturer, Lenovo’s mission is to deliver smarter technology for everyone. The company journey has transformed from a wholesale business to a DTC model supported by rich data and analytics delivering world-class experiences for its users. How did they do it? Join Shelley and Jennifer Downes, Lenovo’s CMO of Global eCommerce, as they discuss how attracting repeat customers for a business based on infrequent purchases requires innovative thinking.
The new Lenovo customer-centric approach has resulted in a 28 percent increase in digital orders. Listen and learn!
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