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RFG31 Trailer | Understanding Creative Trends in Marketing & Advertising w Maurice 'Rizz' Wangalachi
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Ever wondered what goes on behind the scenes of some of Kenya’s most impactful advertising campaigns? In this episode, we dive deep into the world of creativity, marketing, and the art of storytelling. How do brands like Airtel and Ogilvy craft messages that resonate with millions? And what role does culture play in shaping those stories? Today, we're peeling back the curtain with an industry veteran who has been at the forefront of creative innovation for over two decades.
I’m joined by Maurice ‘Riz’ Wangalachi, a Creative Director at Ogilvy Kenya. We explore his journey, the challenges of balancing client needs with consumer desires, and how Kenyan advertising is standing tall on the global stage. Get ready for an insightful discussion packed with creative gems, from the role of AI in marketing to why being authentically Kenyan matters now more than ever.
Listen on Spotify: https://open.spotify.com/episode/78ZF9K24OIshv12oxEWZIO?si=c780b09103be4b8f
or watch now on Youtube:
https://youtu.be/FLOqyOFXenc
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